Content Strategy Consulting

You know that your website is one of your business's most important assets.

But the to-do list around optimizing a website's performance can feel bottomless. From technical concerns to content creation, it can feel like there's always more to do. Worse, when these to-do's are ignored for too long, they start to fester. When this happens, your website can start to work against your bottom line.

That's because, these days, most people - even self-proclaimed technophobes - are fairly internet savvy.

If your website looks janky or feels outdated, your ideal prospect will run from your content, even if they can't quite articulate why your website gave them the ick.

Even if your website is performing relatively well, there's always the nagging question: could it be performing even better? 

But here's a funny little thing I discovered when I launched my first online business...

I love mining data and crafting messaging that results in streamlined, searchable, profitable websites. 

So whether you're looking to to give your website's content a quick glow up or do the heavy lift of an all-out content strategy refresh, I can help. 

My Approach To Crafting A Digital Content Strategy

Start With A Content Strategy That's Data-Backed & Google-Approved

Let's begin by debunking a popular myth: SEO doesn't have to be prohibitively difficult or expensive.

What we have to remember is that, at its core, Google is simply a matchmaker.

Its sole job is to connect people with problems to websites with solutions to those problems. And it does this 16.4 billion times a day. Every day. For free.

The data we can garner from this exchange is tremendous. And there are tools available that can give us valuable insight into the exact queries that your ideal prospect is typing into Google.

Not only can you see the precise language that folks are using, but you can also identify how many people are searching for those terms each month and how hard it is to rank for each.

If you're crafting content strategies without looking at the keyword research data available, it's akin to throwing darts in the dark and hoping you'll hit a bulls-eye. 

Even Ted Lasso had to look at the dartboard. (#BarbecueSauce🎯)

Data is an incredibly important part of any digital content strategy. However, data alone won't win you more business.

Data + Heart = Savvy, Soulful Content That Wins More Business

Here's the thing. You can amass heaps of data and dish up content that meets those queries to a t.

Google might even serve that content to your prospective clients in the SERPs (search engine results pages).

Those prospects may even click through to your website.

However, if you don't meet those prospects with content that is equal parts empathy and information, how much traffic you drive won't matter. 

Content strategy isn't only about driving traffic. It's about creating conversions. And conversions come from connection.

This is where my work goes beyond that of a traditional SEO consultant. Because I'm not an SEO consultant.

I'm a digital entrepreneur. A solopreneur at that.

I know that if my marketing efforts aren't positively impacting my bottom line, I truly don't care how many people visited my website.

If I'm not helping the people who found me through Google, then it doesn't matter that they found me in the first place.

This is where

Our goal in working together will be to do 4 primary things...

1. Leverage keyword research to identify precisely what your ideal prospect is typing into Google at the moment they need your product or services.
2. Refine your messaging and streamline your copy to ensure clarity for humans and bots.
3. Craft content that warmly welcomes your ideal prospect to your digital doorstep.
4. Invite your new-found prospects to stay connected to you, either by immediately becoming a client or by having them join your email list.

If we can do that, we'll have a winning content strategy that we can iterate on for years to come.