Content Strategy Consulting
Done-For-You Organic Marketing That Turns Strangers On The Internet Into Happy Clients
If you need help crafting a content strategy for that’s research-backed and Google-friendly, I'm the organic marketing strategist to partner with.
My flagship offering, Content Catalyst, is a complete program designed to ensure that your digital content strategy is inviting the right prospects at the right moment through your business’s doors and then turning those perfect prospects into thrilled clients.
Should you choose to engage my services, together we’ll focus on:
- increasing organic traffic to your site,
- providing a clear path to purchase for your new-found prospects,
- bolstering your bottom line, and
- ending the burnout cycle in your business once and for all.
The mission critical tasks that have been pinging your brain - the “I gotta dos” that crawl inside your mind, distract you incessantly, and still aren’t done - are wearing you out mentally and keeping you and your business from the most ideal version of success that you’re striving for.
Let's work together and take some of those "I gotta do's" off your plate (and on to mine so they will actually get done), strengthen your business's digital presence, and improve your bottom line.
If that sounds like something you and your business would benefit from, click below to schedule your discover call today...
What Is Content Catalyst?
Are you constantly creating content and hearing crickets or - worse - getting lots of engagement but realizing that the uptick of interest isn’t reflected in your profits?
If so, this is your invitation to stop hustling and start strategizing.
It's better to do nothing than to work on something that doesn't matter.
It's better to rest than to climb the wrong mountain.
Social is sexy, but it’s a bottomless pit. The hungriest hippo of them all.
You know who can continually reward you for your content efforts?
But pleasing Google over the long haul doesn't feel as satisfying as Zuck and his ilk who dish up instant gratification on the reg.
Dopamine hits for days!
Listen: I’m not saying you should avoid social completely. What I am saying is that you shouldn't feed the social machine until you’ve taken care of Client Zero: Google.
You know how in a pandemic there’s a Patient Zero? It’s kind of like that.
Google is Client Zero. It's the place where a consistent, money-making fervor for your business should begin.
Because when people have questions, they ask Google.
If you know exactly how your prospects ask the questions they have right before they buy whatever it is you sell, you can position your content as the answer Google serves up to those who are in desperate need of whatever it is you offer.
Generally, Uncle Google doesn’t dish up social posts. He most consistently rewards high quality pages and posts from websites with quality behavior metrics.
I know because I generated four- and five-figures of organic traffic month-over-month in my first business and even got to the coveted first page of Google with a number of pages and posts in a really crowded niche.
This traffic directly led to five-figures of passive income for 7 consecutive years until I sold the company in 2021.
Low investment of time (less than 4 hours per week) for significant financial returns (more than the income I would've made working for someone else) is what online business success looked like for me as I moved to a new state and started my family.
Now I’m here to help you find your version of success - whatever that may be.
If you’re ready to get off the hamster wheel of never-ending content creation and simultaneously turn your trickle of traffic into a deluge, I’ve got you covered.
Content Catalyst: 5 Steps To Strategic Content Creation
Together we’ll journey through the Content Catalyst system and execute my five step plan to help you get more organic traffic while doing (a lot) less work.
Step 1: Asset Audit
What have you built so far? A website? An email list? A podcast? A social following? Let’s examine where you’re starting, assess what’s working, and figure out what’s no longer serving you or your clients.
Step 2: Visionary Interview
Help me understand your business’s journey so far. I’ll interview you to learn more about your vision for the business upon founding, where it is now, and how you envision it growing in the future. This is a safe place for honest assessment of what’s working (and what’s not) and Blue Sky Thinking about the future.
Step 3: Keyword Research
Combining where you are with where you want to be, I’ll come up with a list of research-backed keywords to help you level-up online. These are the searches your ideal clients are making right now that are leading them to your competitors’ websites rather than yours. Knowledge is power. We can’t know the traffic you’re missing out on until we unearth these terms.
Step 4: Strategic Content Plan
Less aimless motion. More momentum. Quit flapping around and become a steadfast beacon to Uncle Google and your ideal client. I’ll craft a crystal clear SEO-optimized six-month content marketing plan that will turn your website into a digital lead-generating machine.
Step 5: Done For You SEO-Optimized Copywriting
Ready to have a professional copywriter capture your voice Little Mermaid-style, do the hard work of content creation, and publish pillar posts that will both rank in search and make opting in to your email list the inevitable next right step for those new-found cold leads? I partner with trusted copy experts who have exceptional writing chops and deep knowledge of on-page SEO best practices to take this task off your to do list for good - and for the good of your company.
Content Catalyst Includes:
Custom Done-For-You Plans Starting At
*Initial contract is for 7 months; 6 months thereafter
Frequently Asked Questions About Content Catalyst
So...what do I need to do with the Strategic Content Plan?
You read that right. Nothing.
During our initial month working together, I'll come up with your six-month SEO-optimized content plan. Then I'll connect you with one of my trusted SEO-savvy copywriters and they will do all the heavy lifting.
My job is to make your job easier. And I know that small business owners are busy.
Really, really busy.
With so much on our plates, it's relatively easy to purchase a killer strategy, but then we often avoid implementation. Plus, when it comes to SEO, improper implementation of the strategy can cause your valiant efforts to be minimized.
So we take care of it.
All. Of. It.
Done. And done right so it attracts the greatest possible positive attention from Google.
No more beating yourself up over the never-ending task list or trying to take on everything yourself. No more going it alone. It’s time to level up and run your business like a boss.
Doesn’t that sound nice? More traffic and you don’t lift a finger?
Let's partner up and get it done.
What happens after the initial strategic content plan has been implemented?
If you love your newfound traffic, cash flow, and freedom (who wouldn’t?!), we can do it all again!
After completing the initial few months of work together, you, me, and my copywriting friends will have laid a solid foundation for future collaboration because we’ll be all settled into a groove of awesomeness with you and your business.
Since we'll already be in a rhythm, it won’t take nearly as long in for us to spin up your next 6 month content plan.
In the future, if you continue to work with us, you’ll reap even greater rewards.
We’ll keep this success-generating party a-rollin’ as long as you keep inviting me and my friends to help you.
(And, trust us, once you see what this does for you and your business, boy-oh-boy will you want to invite us to keep on keeping on.)
Ready For Google to Serve You Heaps of Prospects...for Free?
Your next right step is to book a discovery call with me STAT.
During our 25 minute conversation, I'll learn about you and your business and make sure we're a great fit on all fronts to take the next steps towards working together.
Book your discovery call today, and I will see you on Zoom!