Because algorithm changes and AI updates disrupt the world of digital business daily, it's imperative that you invest time to build out a communication channel that you own and control.
Email is the best way to ensure that you can reach the folks who are interested in what you've got to share.
You'll need 3 things to make your robust business email system work...
1. A way for folks to sign up for emails on your website. (I use Thrive Themes's Thrive Leads plugin to manage this.)
2. A branded email address. (I use Google Workspace to create and manage this.)
3. An email management system like Active Campaign (my personal preference) or ConvertKit.
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