Helping Digital Entrepreneurs Create Clarity, Visibility, and Fun In Their Online Businesses

Thanks for stopping by!

I’m Lauren, and I adore the magic of the internet for its power to bring digital entrepreneurs like us together.

Let’s be real: Uncle Google is amazing.

If you’re anything like me, you’ve probably always been a little bit obsessed with understanding how the world - particularly the business world - works.

Beyond the business plans I used to draw up as a kid, my official journey as an entrepreneur began in 2009 with the founding a boutique in-home ACT & SAT tutoring company that served families throughout Southern California.

After my packed tutoring schedule resulted in me driving 11,000 miles in just 6 months and, subsequently, rarely seeing my husband. So, in 2014, I decided to shift my business model and began a new venture as an online solopreneur teaching test prep exclusively through asynchronous online courses. 

Hellooooo passive income!

Ok, well, it wasn’t passive income right away. In fact, it was very, very active. 

It took time and effort to build trust and traffic. But, in the end, it was absolutely worth investing that principle because it has reaped tremendous rewards in my life.

I could not be more grateful for the freedom and flexibility that my first online business afforded my family. 

Before I sold Higher Scores Test Prep in 2021, it practically ran itself while I swapped my SoCal beach backdrop for the beautiful pines and misty mountains of the Pacific Northwest, had two kids, and survived a pandemic.

Working less than four hours per week while full-time momming has been a tremendous blessing for myself and for my family.

I’ll say it again: the internet is straight-up magic.

Now that we’re settled here in Seattle and the kids are out of diapers, I’m ready to turn my attention to helping you, my fellow digital solopreneur, to help you turn your online business into the venture of your absolute dreams.

Here's How I Support Online Entrepreneurs Like You...

Step 1: Provide A Pathway To Help You Name Your Values-Driven Purpose

Living with purpose is where the good stuff in life starts. It's the fertile ground from which amazing creations spring forth. 

While I've found that most solopreneurs do have an innate sense of their purpose...but it can be a little nebulous. Or fragmented.

This is where some of us run into the dreaded effects of Entrepreneurial Enmeshment.

• If you've ever struggled with the feeling that your business is stealing time from your life and your life is stealing time from your business...
• If you've ever noticed that your sense of self-worth and happiness fluctuates with your latest P&L...
• If you feel that it is your sworn duty to save or protect your clients in ways that are outside the scope of the services they've engaged you for... 

...these are signs that something is amiss and it's usually rooted in the fact that your sense of purpose lacks clarity.

If you've never taken the time to name your purpose - what I call your Big Why - as a full and complete human being of which entrepreneurship is a part rather than a siloed fragment of your whole entity, I'd love to invite you to consider investing the time to go through my course about purpose.

Entrepreneurs come out the other side of this program with:

• improved clarity around their business's mission, 
• stronger, more compelling messaging in their copywriting and content creation process, and
• better business boundaries so they can actually enjoy the freedom that online business creates in our lives.

Step 2: Show You How To Research & Refine Your Organic Marketing Plan

Once you're clear about where True North on your life's compass is pointing, we can get into the aspect of online business that I love the very most: organic marketing.

To me, the strongest organic marketing plan leverages:

• strong keyword research,  
• strategic content creation, and
• technical and on-page search engine optimization (SEO) best practices.

I support entrepreneurs in 2 ways in this step of the journey, by providing done-for-you content strategy services and, for the DIYers, a live-led online course about organic marketing.

If you're done with guesswork and want a tried-and-true path to turning strangers on the internet into happy clients, these two programs are incredible resources to help guide your efforts.

Step 3: Provide Ongoing Support So You & Your Business Continue To Thrive

If you feel you have the first 2 steps well in hand, the next step is to find the support you need to continue to stay the course in business.

Whether you need support as you...

• work through any challenges you’re currently facing in your business, 
• workshop new ideas before you develop them into products and services, or
• as you as you optimize your strategic approach to business...

...you're invited to join us in the online mastermind for fresh insight and friendship as you continue in your online business journey.