Organic Marketing Ecosystem

Ready To Learn SEO The Profitable,

Actually-Doable-For-The-Average-Solopreneur Way?

Organic Marketing Ecosystem is a 5 module online organic marketing course designed to help you...

• leverage keyword research to gain insight into the precise language that your ideal client is typing into the Google search bar - including how many searches are conducted per month and how easy or difficult it is to rank for those terms,
• validate or refine the framing of your paid products and services and reveal new profitable offerings you can create,
• curate a data-backed, SEO-optimized content plan created based on timeless SEO principles, user experience considerations, and conversion copywriting best practices that will lead prospects to your digital doorstep at the exact moment they're facing the problems you solve with your free gifts for email subscribers and paid offerings for clients, and
• learn the bare minimum technical SEO know-how you need (but have been avoiding) to make your website pop in Google SERPs yourself or to skillfully quarterback your web dev's implementation of those changes.

With the Organic Marketing Ecosystem, you'll learn how to craft thoughtful, purpose-driven content, backed by solid keyword research and best practices for search engine optimization, that supports both your clients' and business's growth. 

In less than 10 hours' time across 5 easy-to-access video modules, you'll walk away with:

• a firm understanding of timeless SEO principles that matter most,
• the free tools and proven tactics you need to get your web pages ranking in Google search,
• a clear vision of the path you're creating for organic search traffic to facilitate creating transformation for them and an increased bottom line for you, and
• a 6-month SEO-backed content strategy that ensures that the content you create today will be discovered by your ideal prospect via Google and, ultimately, boost your bottom line too.

After all, increased traffic is just a vanity metric.

Let's harness the power of SEO to create more ease and abundance in your online business...

Who Is The Organic Marketing Ecosystem For?

Organic Marketing Ecosystem is different than other organic marketing courses because it takes into account the full view of what it means to be a digital entrepreneur running an online business.

I launched this program because of all the amazing solopreneurs I'm lucky to be friends with who are exhausted by the beautiful businesses they've built - with no rest in sight.

They love their companies, but many have built gilded cages that they can't break free of. 

• They're stuck in the time for money exchange, struggling to balance serving the clients they have and finding the prospects they need to fill their pipeline.
• They are at the mercy of social media algorithm changes as they produce heaps of content to fill the bottomless bucked of social media.
• They long for consistent passive income but, with all of the responsibilities of the current business model on their own shoulders, they don't have the time and bandwidth to create the products that will ensure their future, sustainable success.

If that sounds like where you are in your business, then SEO is an answer to your prayers and the Organic Marketing Ecosystem is the best way for you to learn about it.

Here's why...

3 Staggering Statistics

When I first began crafting the Organic Marketing Ecosystem program and creating presentations for speaking engagements at entrepreneurial conferences and online summits, I came across some staggering statistics that confirmed what I was seeing anecdotally among my friends and colleagues.

When I saw these numbers, my heart sank. I could see the humans struggling behind each of these terrible statistics. I knew them personally.

But these numbers also spoke to others who I didn't know yet but desperately wanted to help.

After picking up my jaw up from the floor, I was also filled with tremendous gratitude. 

With my first company, Higher Scores Test Prep, which I helmed from 2014-2021, I had unwittingly built an elusively successful online business that capitalized on asynchronous courses (aka passive income) as its cornerstone offering.

• I had created it with a supportive entrepreneurial community around me to ensure my accountability to deadlines. 
• I had built it so that it could run without my constant attention. 
• I had committed to SEO early in the company's trajectory, which drove new prospects to my offers precisely when they needed the courses that I sold.

SEO Is The Solution

SEO is the foundation of the ease and abundance that I was able to create with my first company.

SEO allowed me to take a 2 week European vacation and make my full mortgage payment in that time - while only checking my email a handful of times. Bonkers!

SEO is how I ultimately achieved the elusive 4 Hour Work Week while I full-time mommed my 2 kids. My favorite perk!

Here are some of the other stats from my first company that I'm really proud of...

• From July 2017 - June 2019, the Higher Scores website welcomed 400,000 new users via organic search. That's 16,000 targeted new leads each month that Google delivered to right to my digital doorstep. For free.
• Created a robust opt-in gift that welcomed over 8,000 people to the Higher Scores email list over 4 years - even with the pandemic significantly suppressing interest in college admissions and, specifically, ACT & SAT testing nationwide during that time.
• Made a great living - $3,000-$15,000 per month - with huge profit margins, eventually tapering my work hours and putting in only 4 hours a week without taking a hit to my revenue.
• Sold my first company in 2021 for $180,000, a significant percentage of the company's valuation resting on the strength of the organic traffic stats and email list growth.

The only reason I could do all of this was because I figured out how to collaborate with Google and drive enough traffic to create a sustainable income.

So I sold my first company with 1 mission in mind: to support other digital entrepreneurs who are searching for the time and financial freedom so many of us built our online businesses to acquire.

And Google is the key to it all.

Google Is A Matchmaker. Empower Him To Work For You. For Free.

All Google does all day long is serve up warm prospects (people who asked a question in the Google search bar) to web pages created by folks have 3 things: 

1. Answers to the questions being asked,
2. Expertise to answer those questions well, and
3. Just enough SEO know-how to stand out in the crowd.

And he does this for you without asking you for anything in return other than quality content. No ad spend.

Zero cost to you.

SEO is the ultimate permission marketing tool because your ideal prospect literally asked Google to connect them with the information or solution you provide.

And since only 3.5% of web pages are receiving organic search traffic - and a full 2% of those receive 10 visits per month or less - you don't have to do everything right to stand out. 

Even minimal shifts can get you into the search engine results pages.

If SEO Isn't Difficult, Why Do Solopreneurs Avoid It?

We digital entrepreneurs are a bootstrapping, scrappy bunch who aren't afraid of a challenge.

So, then, why does SEO feel so unattainable to the most gutsy, innovative people who literally make something from nothing every single day and whose businesses live and die by the motto "Screw it! I'll figure it out!"?

I believe it's because the SEO industry at large is out to make things seem so difficult that they can get your business. 

• They harp on scarcity mindset tactics and say you'll never beat out the big corporations on your own.
• A lot of them are bro marketers who feel slick and scammy.
• They focus exclusively on volume of traffic, sometimes employing unethical black-hat SEO tactics.
• They create impersonal, generic content that drives clicks but instantly repels readers because it doesn't genuinely support the reader's transformation or continued growth with you.

But - honestly - SEO doesn't have to be that hard. And I'm living proof of that.

I've built a site that's been seen by over 2.2 million new users via organic traffic in its lifetime that were hand delivered to me (for free) by Google.

• I've done it creating content in the highly competitive college admissions space against well-staffed companies like Kaplan, Revolution Prep, and Princeton Review.
• I've done it while wearing all the other hats in my business and at home.
• I've done it in an ethical way that shared quality information into the greater ecosystem of the internet.
• I've done it in a way that attracted right-fit clients without pushy sales tactics. 

So I come at SEO and organic marketing from a decidedly different angle than most SEO professionals.

I come to organic marketing through the lenses of possibility and practicality, while creating content that genuinely serves every prospect sent my way and with an eye on my own profitability.

What Is Covered In The Organic Marketing Ecosystem Course?

The Organic Marketing Ecosystem is designed to help you validate your direction in business by mining readily available data and then support you as you craft a sound content marketing plan that will meet your ideal prospect where they are and facilitate the transformation you help them create in their lives.

In just 5 short, easy-to-understand modules, you'll learn the skills required to gain traffic via organic search and to welcome those new leads Google sent you onto your email list and convert them to clients.

Here's how the course is organized...

Module 1 | Introducing the Organic Marketing Ecosystem

What The Organic Marketing Ecosystem Is, Why It Matters, and How To Build It Well

Module 2 | Diving Into Data

Keyword Research Done Right

Module 3 | Research to Revenue

Connecting the Dots Between Increased Traffic & An Increased Bottom Line

Module 4 | Getting Technical

Signaling To Google That You Are Worthy Of Organic Search Traffic

Module 5 | A Rising Tide Lifts All Ships

Enriching Your Ecosystem With Connection While Being A Blessing To Others Too

Each of the 5 modules includes:

• 3-5 short, impactful videos taught in non-technical language that you can watch in less than 1 hour
• printable PDF summaries of each lesson, including links to all of the resources mentioned

In addition to the modules, you'll need to set aside time for two 90-minute research sessions that leverage free SEO tools and a provided spreadsheet to help you organize your research. 

In less than 10 hours' time, you'll be empowered to:

• implement SEO best practices (even some of the intimidating technical ones) with ease,
• create content that appeals to humans first - and Google's bots too, and
• position your online business for tremendous, ongoing success.

Worried You Won't Have The Willpower To Finish The Course?

You will not be going it alone with this program. You will, instead, receive ongoing email support to keep you on track with course completion so you will be able to charge across the finish line with gusto and have a refined, simplified, strategy-backed approach to content creation that will drive more clients to your digital doorstep.

Ready? Let's do this!

Let's Do This!