When it comes to running a business in the digital age, there's no more powerful asset than your website to amplify your presence and boost your revenue.
But so many websites fail on one of two fronts - or, sometimes, both.
- They fail to drive free organic search traffic to your digital doorstep.
- They fail to create a connection with the folks they're intended to serve: your future clients.
Properly positioned, your website and the systems it integrates with can be your most valuable brand ambassador, sales representative, and support staff, all in one.
But if it's not being taken care of - if it's an eye-sore or, worse, dead weight - it could actually be hurting your business's reputation.
Why Do A Website Audit?
If your website is not driving organic search traffic from Google, that's a problem.
If your website is driving traffic but your conversion to your email list via your posts is falling below the 3-5% average, that's a problem.
If your website is driving traffic but your conversion to a sale on your sales pages is falling below the 1% average, that's a problem.
And the way you gain visibility to why either or both of the above negative consequences is happening, is by doing a website audit with an eye on both search engine optimization and user experience.
If there's one thing I know from nearly a decade of experience in this space, it's that no website is underperforming because of one singular issue.
There are so many factors at play. Here are a few to consider...
...the list goes on.
And that's why I'm here. Because I've done it all myself as the sole owner and employee of one woman ecommerce website.
And, in doing so, I, just like Liam Neeson, have cultivated a unique set of skills.
I understand how each of these specialized verticals integrate with one another.
Those connection points are often the piece that's missing when you are having your website audited by a specialist in one of those domains. They kind of miss the forest for the trees. Or you pay a pretty penny to have your website looked at my numerous specialists via an agency.
Managing all the myriad threads is my jam. I love it!
It's the most intriguing puzzle in the world to me. And I really love puzzles.
I particularly love solving them when it means that someone in need will be able to find you when they need your products and services and that you'll be able to make more money more easily - and without an ad spend.
Best. Puzzle. Ever.
Meet Your UX & SEO Website Consultant
Hi! I'm Lauren, chief puzzle solver...er...UX & SEO website consultant.
I've been in the online marketing space since 2014 when I began building an ecommerce website in the education space that drove a huge volume of traffic - over 200,000 new users via organic search - for 3 years running.
I've since sold that company because - honestly - I loved the marketing side more than I liked teaching test prep.
It's a more intriguing puzzle to me.
Since I exited my first business, I have been supporting other business owners as they assess their websites' positioning, with an eye on increasing their organic search visibility while simultaneously creating clearer paths to engagement for new users and crafting automated systems to nurture cold leads and support their transition from stranger on the internet to happy client.
Website Audit Cost
According to ExpertMarket.com, SEO audit costs can run anywhere from $500 to $5,000.
While a lot of big digital marketing agencies offer SEO audit services, many of them focus exclusively on driving traffic - which won't necessarily make the biggest impact to your bottom line.
Additionally, they have a lot of overhead and that costs them more. Sadly, they pass that financial bloat on to you.
As an online solopreneur who has been burned by these kinds of fly-by-night services in the past, I was determined to create a website audit service that could give you powerful feedback that can impact you profits for years to come.
I keep my own costs low and my knowledge base strong so I can pass those savings along to you without skimping on know-how.
UX + SEO Website Audit Cost
Prefer to DIY your website audit? I can help with that too!
Website Audits Made Easy
At its core, crafting a website that increases your organic search traffic and your bottom line comes down to 2 things:
- Is your website clear and compelling to the people you'd like to serve?
- Does Google know, like, and trust you enough to send those folks your way when they ask for solutions to the problems you and your company solve?
Via my website audit service, I'll explore your site with both traffic and conversion in mind.
Here's what the process looks like...
- Sign up for my website audit service here. (You'll book your follow-up call at that time.)
- Fill out my intake form (sent upon completion of payment) to tell me a bit more about your business and your website.
- I'll conduct the UX + SEO audit and send along a 30- to 45-minute video explanation of my findings as well as a checklist that documents opportunities for improvement and future growth.
- We meet for a 30-minute Zoom call at the time you selected at checkout. At that time, I'll be happy to answer any questions you may have about my findings and recommendations.
Ready To Grow Your Organic Traffic & Your Profits?
Book time for your website audit review today, and I will be in touch!
Ready To Conduct A DIY Website Audit?
I've got you covered.
SEO and UX audit services can feel intimidating - especially if you've never done one before. So I've created a free DIY website audit that will help you audit your own website.
Best of all, it's free!
If data is what you're after, I can help. I'll walk you through the following in 3 short videos...
Video 1: Why An SEO Audit Is Important
Video 2: How To Benchmark Your Website Using Free SEO Tools
Video 3: DIY Website Audit Tips & Tools
If you're not yet ready to take advantage of a website audit service, but you are certain you need more data about how your website is performing, this is the best way to get started.
Get Your Free DIY Website Audit Course Delivered To Your Inbox Today!
Just enter your name and email below to get your free DIY Website Audit course delivered right to your inbox. You can have the data you need and the answers you crave today...