SEO Services for Small Business

Lauren Gaggioli, Digital Entrepreneur & Content Strategist

Meet SEO Consultant, Lauren Gaggioli

Looking for effective, affordable SEO services for your small business? I've got you covered!

Over the last 12+ years in the online business world, I've come to appreciate one simple truth.

When done right, SEO is revenue-generating magic.

The reason why is pretty straightforward.

Google is a matchmaker. Its sole job is to connect people with problems to websites with solutions to those problems.

Google does this 16.4 billion times a day. Every day. For free.

Organic SEO is the process by which we raise our hands and ask Google to connect us to our ideal prospect at the precise moment that they realize they need the kind of help we offer and type their query into the search bar.

Even in the current, ever-changing A.I. landscape, organic SEO still has the power to directly affect the impact your small business has and the income you're able to generate.

After all, SEO is very likely how you found me today.

Like I said. Magical stuff. 😉

Here's how I help my clients' businesses harness some of this magic for themselves so they can grow their reach and their revenue in the organic marketing ecosystem...

Which SEO Service Is Right For Your Small Business?

My approach to SEO is business-centric. While most SEO consultants are concerned only with traffic, as a business owners myself, I know that it's not enough to bring more people to your website.

Ultimately, if your reach doesn't impact your revenue, who cares that more people visited your website?

We have to go a step beyond the focus of traditional SEOs and ensure that we're both leveraging timeless SEO best practices to drive more traffic and providing paths to convert those new leads to email subscribers and clients.

To do the good work we're meant to at the scale the internet allows, we have to address both sides of the traffic and conversion equation. One without the other is meaningless.

With that in mind, I offer 3 SEO services for small businesses: 

I've supported with a wide range of small businesses with an equally wide range of business and marketing goals. The only consistency among them is that there is no consistency. Because no two businesses are exactly alike, no two SEO projects will ever be exactly the same.

While the work I do falls into the 3 categories above, the SEO services I offer are never cookie cutter solutions.

The SEO service you choose and the guidance you will receive will all be custom-tailored to your specific business's needs.

Regardless of the specific levers we pull in our work together, my work focuses on ensuring these 4 outcomes for my clients.

4 Primary Outcomes Of My SEO Services

1. Ensures Clarity

First, we ensure that Google has complete clarity about what your business does and who your business serves through clear messaging and streamlined copy.


3. Promotes Discoverability

With Google's E-E-A-T concerns addressed, we begin promoting your website's discoverability, leveraging keyword research to create content that meets the search intent of your ideal prospects' queries.

2. Establishes Trust

Next, we establish trust with Google by making sure that your website is technically sound, secure, and up-to-date so that Google is willing to send its users to you.

4. Creates Connection

Lastly, we optimize your website's user experience (UX), ensuring your ideal prospect feels empowered to take friction-free next steps, either by immediately purchasing from you or joining your email list.

By melding timeless SEO best practices, conversion-focused copywriting strategies, and user experience triggers in unique combinations, our work together will empower Google to elevate your website in the Search Engine Results Pages (SERPs) at the precise right moment to connect you with your perfect-fit inbound leads.

And, further, to ensure that your ideal client feels comfortable taking the next right step with your company based on your website's positioning and messaging - regardless of whether they land on your website due to search or through a different marketing channel.

Website Audit Service

My website audit service is a one-time service that I provide for small business owners and entrepreneurs who are unsure of their website's current performance. Or, knowing that their website's performance is lacking, are unsure how to fix the problem and begin to rank in search and convert folks to their email list.


  • Need insight into what's not working on your website? 
  • Looking for guidance and tools for how to fix the problems?
  • Ready to grow your monthly search and your email list?

If you're in need of a few quick wins, the website audit is for you!

Content Strategy Consulting & Copywriting

My content strategy consulting & copywriting services are ongoing engagements crafted to provide support to business owners who are serious about improving their website's relationship both with Google and with their ideal client. 

  • Looking to refine your website's messaging for clarity and conversion? 
  • Ready to ditch spaghetti-at-the-walls marketing efforts in favor of data-backed decision-making?
  • Sick of tackling heavy-lift marketing projects that never seem to improve your revenue?

If you are committed to hiring someone to execute a data-backed strategy that improves your reach and boosts your revenue, my consulting & copywriting services are for you!

Putting You, The Business Owner, First...

I know firsthand how powerful it is to get your website in Google's good graces.

In my first venture into the online business space, I built an online test prep company whose website drove 16,000 new leads via organic search each and every month. For two straight years.

I did this as a scrappy solopreneur with no team. I sold that company for 6-figures in 2021 based, primarily, on the strength of the organic traffic I was able to drive via search engine optimization.

Now I help entrepreneurs and small business owners just like you improve their websites so they are compelling to humans and bots alike.

In my experience, all quality SEO services begin with you, the business owner, in mind. Your vision for who you serve and how you serve informs every step of the keyword research and content creation journey.

Regardless of which service you choose, I look forward to getting to know you and to discovering how we can leverage the power of Google to elevate your business's reach and boost your bottom line.

If you're unsure about which of the above SEO services above are the right fit for you, click the button below to schedule time on my calendar so we can connect and discuss your business's specific needs.

*Discovery calls are $75. Should we elect to work together, this fee will be deducted from your invoice.

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