Is SEO Important For Small Businesses?

By Lauren Gaggioli

Are you a business owner interested in unleashing the power of SEO but wondering if it's the right fit for your small business? 

If so, you’re in the right place. 

I believe every business, regardless of size, whether it's brick and mortar, services or products, physical or digital offerings…every business needs to invest in SEO.

Even if you’re not going to be the person who designs and executes your business’s SEO endeavors, you still need to understand what it is and how it works.

Otherwise, you’re missing the invaluable opportunity that search engines present in this digital age.

This means you need to invest time, energy, and effort into at least learning SEO well enough to competently quarterback the strategies of a strong SEO consultant.

Why Is SEO Important For Small Businesses?

Here's the crux of it: 

If you're an entrepreneur, you solve a problem for people. 

Whether you're a restaurant owner who fills people's bellies with delicious food…

Whether you’re a coach, consultant, or creator who transforms people’s lives and homes… 

Whether you work one-on-one or you've created online courses to inspire the masses…

You fix a problem. 

And when people have a problem, they Google it.

They go to Google and seek out the solution that you provide. 

It's as simple as that. 

Google is a matchmaker. 

All Google does all day long is connect people with problems to people with solutions. 

And that’s how you can leverage SEO in your favor. 

Google doesn’t care whether you’re a big or small business! 

Google cares about providing the best answer to people’s queries. 

The aphorism that “there is a pot for every kettle” doesn’t only apply to romantic matchmaking. It applies to business matchmaking too. 

Someone somewhere in the world is asking Google to point them toward your business. 

And SEO is all about helping Google know that the answer is YOU. 

The Overlooked Importance Of SEO For Small Businesses

SEO is for heart-centered entrepreneurs. 

SEO is a way for us to reach more people beyond our immediate surroundings and impact more folks by delivering the solutions that we provide. 

You provide your matchmaker (Google) with the most accurate info on what you do best (having an optimized website) and what you provide for potential matches (having optimized sales pages and posts), then stand back and let the matchmaker do their job (bring people to your digital doorstep). 

Seems simple, right?

But it’s an opportunity that is insanely undervalued and underutilized. 

Wanna see a crazy statistic?

Ahrefs (the SEO tool that I use) did a study that found 91% of existing web pages are not getting any traffic from organic searches.

Zero. Zip. Nada. 

So when you hear people say, “Oh, SEO is not for you, it takes too long.” or  “There's not enough opportunity”... 

I am here to tell you the data speaks for itself.

And the data says, “I call shenanigans!”

I work with clients every day and either find these opportunities for them or empower them to find the solutions themselves. 

Want even more evidence?

Back in 2014, I started Higher Scores Test Prep. 

This was an ACT and SAT tutoring company that I undertook as a solopreneur (aka, the only person working in the business. Sure, my dad did my finances, my mom did my shipping, but when it came to all things content creation, marketing, sales, and delivery of products, it was all on my shoulders.) 

And, as a solopreneur, I was able to drive 450,000 people through the digital doors by my third year of business. 

I did that by developing a ton of content. 

Now, admittedly it was “throw spaghetti at the walls to see what sticks” marketing in the early days. I had no idea how to refine my approach.

However, once I uncovered how to better target SEO to serve strangers on the internet in the way that they’re asking to be served, I was able to convert more people into purchasing my course and leverage those numbers to grow my bottom line. 

By 2021, I was able to sell my small online business for six figures.

Sound like something you would be interested in learning more about? 

Because I would love to help you.

The Next Right Step For Your Small Business

Whether you want to take this information and DIY it (totally fine!) or you want the SEO strategizing and execution done for you (also completely possible!), every path must start with a clear picture of the current organic traffic your business is generating. 

It all starts with a DIY website audit.  

I created a free mini-course where you can benchmark the current state of your website. 

Here’s how it goes:

  1. You sign up.

  2. I send you three short videos directing you to free tools where you can see exactly how much organic traffic you're getting right now.

  3. I give you advice regarding what you can do to fix some of the issues on the site that you may have right now.

  4. You decide whether to go further by doing it yourself or hiring an SEO consultant.


After your complimentary DIY website audit, you can dive even deeper with my organic marketing ecosystem course

This is where I take you step-by-step through: 

  • Basic SEO principles 

  • Timeless SEO strategies that won’t change, and 

  • Non-negotiable user experience considerations for turning strangers on the internet into delighted clients. 


After your complimentary DIY website audit, maybe you want to jump straight to having a conversation about working directly with me for a bespoke content strategy to bolster your business. 

Or perhaps at the end of the organic marketing ecosystem course, you realize that SEO is not going to be your strong suit and you’d like to outsource this important work.

In that case, my Content Creation program might be a great fit for you.

But either way, at the end of the day…

Do you need SEO for your small business? 

I have yet to find a small business that doesn't.

We all understand the power that Google has to connect us with people who need what we offer. 

And if you want to learn more about how to do that well, I'm here to support you. 

So use the form below to start your DIY website audit and let's begin our conversation to get more happy clients through your digital doors.