Is SEO Important For Small Businesses?

By Lauren Gaggioli

Are you a business owner interested in unleashing the power of SEO but wondering if it's the right fit for your small business? 

If so, you’re in the right place. 

I believe every business, regardless of size, whether it's brick and mortar, services or products, physical or digital offerings…every business needs to invest in SEO.

Even if you’re not going to be the person who designs and executes your business’s SEO endeavors, you still need to understand what it is and how it works.

Otherwise, you’re missing the invaluable opportunity that search engines present in this digital age.

This means you need to invest time, energy, and effort into at least learning SEO well enough to competently quarterback the strategies of a strong SEO consultant.

Why Is SEO Important For Small Businesses?

Here's the crux of it: If you're an entrepreneur, you solve a problem for people. 

  • Whether you're a restaurant owner who fills people's bellies with delicious food…
  • Whether you’re a coach, consultant, or creator who transforms people’s lives and homes… 
  • Whether you work one-on-one or you've created online courses to inspire the masses… fix a problem. 

And when people have a problem, they go to Google and seek out a solution.

If that person - your ideal prospect - is searching for information about the solutions that you provide and you have information on your website that's designed to address their query, Google can connect you to them for free.

It's as simple as that. 

Google is a matchmaker.

All Google does all day long is connect people with problems to people with solutions. 

And that’s how you can leverage SEO in your favor. 

Google doesn’t care whether you’re a big or small business. All Google cares about providing the best answer to people’s queries. 

The aphorism that “there is a pot for every kettle” doesn’t only apply to romantic matchmaking. It applies to business matchmaking too. 

Someone somewhere in the world is asking Google to point them toward your business. 

And SEO is all about helping Google know that the answer is YOU. 

The Overlooked Importance Of SEO For Small Businesses

Search engine optimization doesn't have to be overly technical or prohibitively expensive. And, just because it's data-backed, that doesn't mean that it is going to stifle your creativity. 

What it means is that - by conducting keyword research before creating content - you can rest assured that the content you're creating will actually reach its intended audience.

SEO is self-care for small business owners because it consistently creates creates quality inbound leads for your business.

SEO is for every entrepreneur, but especially for scrappy solopreneurs, side-hustler, and digital entrepreneurs who are time-strapped, cash-strapped but still big on making impact and income with their businesses.

How SEO Works

You provide your matchmaker (Google) with the most accurate info on what you do best (having an optimized website) and what you provide for potential matches (having optimized sales pages and posts), then stand back and let the matchmaker do their job (bring people to your digital doorstep). 

Seems simple, right?

And it is - to a point. But, of course, there's also a lot of nuance around what opportunities are most advantageous and how to welcome cold traffic from the internet to your digital doorstep so you don't scare them away the second they get onto your website.

The intersection of UX and SEO is one that's often overlooked by purely technical SEO resources. And how you write SEO-optimized copy is an art form in and of itself.

But, with quality keyword research and a proven organic marketing system to back your efforts, there's a whole lot of profit to be made from this marketing strategy that requires zero ad spend.

SEO is an opportunity that is insanely undervalued and underutilized.

Case in point? Ahrefs (the SEO research tool that I use) did a study that found 96.5% of existing web pages are not getting any traffic from organic searches.

Zero. Zip. Nada. 

So when you hear people say, “Oh, SEO is not for you, it takes too long.” or  “There's not enough opportunity”... I am here to tell you the data speaks for itself. And the data calls shenanigans.

As an SEO consultant for small businesses, I work with clients every day and either find these opportunities for them or empower them to find the solutions themselves. 

And I learned SEO by doing it for myself with my online test prep company.

Back in 2014, I started Higher Scores Test Prep. 

This was an ACT and SAT tutoring company that I undertook as a solopreneur (aka, the only person working in the business. Sure, my dad did my finances, my mom did my shipping, but when it came to all things content creation, marketing, sales, and delivery of products, it was all on my shoulders.) 

And, as a solopreneur, I was able to drive 450,000 people through the digital doors by my third year of business. 

I did that by developing a ton of content. 

Now, admittedly it was “throw spaghetti at the walls to see what sticks” marketing in the early days. I had no idea how to refine my approach.

However, once I uncovered how to better target SEO to serve strangers on the internet in the way that they’re asking to be served, I was able to convert more people into purchasing my course and leverage those numbers to grow my bottom line. 

By 2021, I was able to sell my small business for six figures.

In back solving what was foundational to my first business's success, I realized that the timeless SEO principles that supported my business's continual, steadfast growth was the bedrock of it all.

The Next Right Step For You And Your Small Business

Whether you prefer to DIY your small business's SEO plan with a small business accountability group to support you or to push the easy button and take advantage of done-for-you SEO services, every path to better visibility in organic search must start with a clear picture of the current organic traffic your business is generating. 

So it all starts with a free mini-course I've created called the DIY Website Audit.  

Here’s how it works:

  1. You sign up for free.
  2. I send you 3 short videos where I show you how to use free SEO tools so you can see exactly how much organic traffic you're getting right now.
  3. I give you advice regarding what you can do to fix some of the issues that your site probably has right now.

After your complimentary DIY Website Audit, you're welcome to dive even deeper with my organic marketing ecosystem course or consider booking a discovery call about working directly with me for a bespoke content strategy to bolster your business. 

But, either way, at the end of the day, I have yet to find a small business that doesn't need some form of SEO support.

And I love nothing more than empowering other entrepreneurs to begin working inside an organic marketing system that is self-sustaining and grows consistently over time. One that allows you to let go of the endless grind of marketing and focus on the work you love to do most in your small business.

We all understand the power that Google has to connect us with people who need what we offer. And if you want to learn more about how to do that well, I'm here to support you. 

So use the form below to start your DIY Website Audit and learn more about the simple strategies you can enact today to help you turn strangers on the internet into happy clients.